Pay What You Wish means that an audience member can adjust what they pay to rent your film - via a Watch Now rental - but within the confines of what you've set.
Simply enable the feature and set your minimum, maximum, and suggested rental price. Your audience members can then adjust their rental fee within that range at checkout.
Pay What You Wish is completely free to turn on. Kinema's per-rental fees of 99 cents + cc fees stay the same, so you can keep any increases in rental prices.
Note: This only applies to Watch Now rentals, not virtual, in person or VOD events.
Enabling Pay What You Wish
Log In to your Kinema account.
Click on your initials, in the upper right hand corner
Select Dashboard
Select the correct Organization Name in the left nav if you have multiple organizations
Click the film title for which you would like to edit
Click on Rights in the top nav.
Select Rentals.
Go to the Rental Pricing section
Enable Pay What You Wish Pricing by clicking on the toggle. This enables audience members to adjust what they pay to rent your film but within the confines of what you've set.
You will be asked to add the Minimum and Maximum Rental Price to provide a range for guests to Pay What they Wish.
Minimum Price: This is the lowest amount you're allowing the viewer to pay to rent your film. You cannot go lower than $1.50, which is the platform minimum.*
Maximum Price: The absolutely highest you would allow someone to pay to watch the film. Anything up to $500, which is the platform cap.
Pay What You Wish is completely free to turn on. Kinema's per-rental fees of 99 cents + cc fees stay the same, so you can keep any increases in rental prices.
Click on Save Changes
Your audience adjusts their price at checkout.
Users can adjust their price in $1 increments and rent your film as normal.
*If you would like to offer $0 as part of your sliding scale, you will need to cover the costs to deliver the film at $1 per view. You can set this up by contacting your Kinema representative directly.
Thank you! If you have other questions, email films@kinema.com.